"My daughter was the one actually who believed in social media-she pushed me to get into Instagram, Snapchat, and everything else," she told Into the Gloss. And Anastasia can also thank Claudia for her social-media influence. Anastasia Beverly Hills has the most popular Instagram page in the beauty industry.ĭigiday reports that Anastasia Beverly Hills' Instagram page has 7.5 million followers (the beauty-industry average is 1.4 million). But I make the makeup, and she makes the brow."Ĥ. Obviously, I run everything by my mom first. I started at the front desk of the salon. "I always kind of been a behind-the-scenes person," says Claudia. Most people don't know this, but Anastasia works with her daughter Claudia to help create the makeup products, from the contouring kits to the liquid lipsticks. I didn't know even who she was, but she was the most beautiful woman I have ever seen," Soare told Into the Gloss. "My first client was Cindy Crawford! I swear. The first celebrity eyebrows Soare did belonged to Cindy Crawford. She explains her golden ratio technique this way: " involves establishing three precise points (on the brow): one that lies on an imaginary line running vertically through the middle of the nostril the high point on the eyebrow arch, which can be found on a line connecting the tip of the nose to the center of the iris and finally, the point that lies on a line running through the edge of the corresponding nostril through the outer edge of the eye."Ģ. "I researching books on aesthetics, Da Vinci's drawings, the golden ratio and the Fibonacci sequence, trying to figure out how proportions determine the way people perceive 'beauty,'" she writes. In a piece published on the Huffington Post, Soare writes about her frequent trips to the public library to study Da Vinci's principles. Soare told Into the Gloss that when she worked in salons in Beverly Hills, she would often try to convince her bosses of the importance of properly shaped brows by saying, "Look, in art school, I studied the golden ratio and Leonardo da Vinci's theory of how our body is one great proportion.'' She also explained to them that when a Renaissance painter wanted to change the emotion on his subject's face, he would change the eyebrows. Soare studied art history in Romania, and she uses that training all the time.
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